Xiangrun New Materials – Waterborne Acrylic Emulsion & PU Resin Manufacturer Last updated: 4 September 2026
Shenzhen Xiangrun New Materials Co., Ltd. (“Xiangrun”, “we”, “us”) operates the website www.emulsionxr.com. This Privacy Policy explains what personal data we collect when you use this website, how we use it and what rights you have.
1. Data we collect
- Inquiry and contact forms: name, company, e-mail address, phone/WhatsApp number, country and the content of your message, so that we can answer your inquiry and send samples, quotations and technical documents (TDS/MSDS).
- Live chat: if you use the chat widget (provided by tawk.to), the messages you send and basic technical data (browser, approximate location) are processed by tawk.to on our behalf.
- Website analytics: we use Google Analytics and WP Statistics to understand how visitors use the site (pages viewed, referring site, device type). IP addresses are anonymised where the tool allows it.
- Cookies: strictly necessary cookies for the website to function, and analytics cookies as described above. You can block cookies in your browser settings.
2. How we use your data
We use your data only to reply to your inquiry, to provide samples, quotations and after-sales support, to keep records of business communication, and to improve this website. We may send you follow-up e-mails about the products you asked about; you can opt out at any time by replying “unsubscribe”.
3. Legal basis
For visitors from the EU/EEA and UK, we process your data on the basis of our legitimate interest in responding to business inquiries and running our website, or to take steps at your request before entering into a contract.
4. Sharing of data
We do not sell your personal data. We share it only with service providers that help us operate the website and communicate with you (web hosting, e-mail provider, tawk.to live chat, Google Analytics, our CRM system), and with logistics companies when shipping samples or orders. These providers process data only on our instructions.
5. International transfers
Our company is located in Shenzhen, China. Data you submit through this website is stored on the servers of our hosting provider and in our CRM, and is accessed by our sales team in China.
6. Retention
Inquiry data is kept for as long as needed to handle your request and for up to 5 years afterwards for business records, unless you ask us to delete it earlier.
7. Your rights
You may ask us to access, correct or delete your personal data, to restrict or object to its processing, or to receive a copy of it. To exercise these rights, e-mail us at kenny@xiangrunnm.com. We will answer within 30 days.
8. Contact
Shenzhen Xiangrun New Materials Co., Ltd.
1913R, 5A Building, Huaqiang Creative Park, Biyan Community, Guangming Street, Shenzhen, China
E-mail: kenny@xiangrunnm.com · Tel: +86 755 8865 8636